Created in the famous Stitzel-Weller Distillery, Blade and Bow wished to offer the experience of southern hospitality to those who collected the 5 keys that adorn their bottles. In order to educate the consumer about the 5-Key Club in store, the program sought to cue curiosity and attainability instead of exclusivity along with the craftsmanship and artistry that represents their whiskey.
Executive Creative Director: Shawn Kraemer
Group Creative Director: Andrea Farina
Art Director/Designer: Tim Madrid
Copywriter: Jessica Linnett
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