MICHELOB ULTRA “SUMMER OF TEAM USA”

Michelob ULTRA celebrated the summer of 2024 as the official partner of COPA America, the men and women’s national teams as well as all of Team USA for the Paris Olympics. ULTRA made sure to showcase the sights, sounds and cheers with a celebratory program that highlighted the superior moments throughout the games.

The summer program required an anticipatory TVC, still photography product shoot, social campaign, real-time reaction posts and a digital OOH presented in Times Square.

Creative Director: Tim Austin
Associate Creative Director: Pete Pirone
Senior Art Director: Tim Madrid
Senior Copywriter: Kait Pennybacker
Art Director: Carolina Benitez
Senior Producer: Roman Palylyk
Editor: Sam Checo

Work created at AB InBev / DraftLine