What do Bud Light Seltzers taste like? Well, they’re the “Loudest Flavors Ever”. The DraftLine team created the campaign for Bud Light Retro which would later become the conceptual platform for Bud Light’s full portfolio of seltzers.
The Retro campaign featured two spots featuring influencers Druski and Maya Murillo getting face-blasted with flavor in addition to the strategic program branding, sound-unlock fridge activation and Twitch stream featuring gamer TimtheTatMan.
Creative Director: Keslie Watts
Associate Creative Director: Dan Camano
Art Director: Kristen Price
Senior Designer: Tim Madrid
Designer: Abby Pickus, Alex Azzi
Copywriter: Ben Kraft, Zach Payne, Edward Stockwell
Work created at AB InBev / DraftLine