Zero carb beer is here. After 10 years in the making, Bud Light launched the zero carb, 80 cal light beer of the future. The launch of next consisted of a tease phase, countdown and the final reveal featuring a full suite of support from social, product animations, OOH, merchandise, POAP NFT token designs and earned media stunts.
Creative Director: Keslie Watts
Associate Creative Director: Dan Camano
Art Director: Kristen Price
Senior Designer: Tim Madrid
Designer: Swaggy Pickus
Copywriter: Ben Kraft, Zach Payne
Work created at AB InBev / DraftLine