There’s mango-flavored beer. And then there’s mango beer. Golden Road brewery wanted to set that straight. The Mango Cart shopper program took cues from the “We Keep It Real” messaging with visuals featuring a larger-than-life perspective and comically large fruit POS displays. The platform also featured 365 programming as well as occasion-based activations that emphasized the bold and authentic flavor of the Mango Cart line.
Associate Creative Director: Daniel Kim
Art Director/Senior Designer: Tim Madrid
Copywriter: Kaitlin Pennybacker
Work created at AB InBev/Bright Tank