Buchanan’s requested a BTL platform with a defined and unique product role within the concept of sharing. The brand was undergoing a refresh, searching for a look-and-feel that modernized the scotch brand from its more dated past while keeping the luxury and vibrancy of its product.
The shopper campaign featured product shoots, experiential activations, social content, award series and occasion-based programming in Colombia and Mexico.
Founder/Creative Director: Suzi Cesco
Art Director/Senior Designer: Tim Madrid
Photographer: Jarren Vink Studio
Work created at The Selected