Bud Light is king in Texas. But to keep up the momentum in the Lone Star state, Bud Light reminded Texans that its beer is also made in state. The Brewed in Texas campaign featured partner spots, product videos and lifestyle OOH—all highlighting its regional Texas blue can.
Creative Director: Keslie Watts
Associate Creative Director: Dan Camano
Senior Designer: Tim Madrid
Designer: Mara Frontera
Copywriters: Ben Kraft, Edward Stockwell, Hector Jamesson
Work created at AB InBev / DraftLine