For the explorers who want to kick back with the good stuff after a day in the wild, we present to you “Trophy Beer”. The tongue-in-cheek headline also coincides with Devils Backbone’s commitment to preserving the heartland with a partnership between their LTO Eight Point Blaze Orange can and the Department of Virginia Wildlife.
Associate Creative Director: Daniel Kim
Art Director/Senior Designer: Tim Madrid
Copywriter: Tim Madrid
Work created at AB InBev/Bright Tank
key visual concept iteration