To celebrate the limited-edition bottle collaboration between Buchanan’s and J Balvin, a bold poster series was proposed and created featuring J.Balvin’s original artwork merged with Buchanan’s assets. The result was a deviation from the brand’s look and feel, but celebrated the Latin reggaeton star’s personality and music. The poster designs were featured at ComplexCon and were awarded two bronze ADDYs for art direction and poster design.
Executive Creative Director: Shawn Kraemer
Senior Art Director: Evan Campbell
Art Director/Designer: Tim Madrid
Work created at TracyLocke